TikTok is introducing a new feature that permits them to lessen the volume of artificial intelligence-produced videos appearing in their streams. This initiative comes as the company revealed that it currently hosts over 1 bn AI videos.
Pilot Phase and Launch
This change is in a pilot phase over the next few weeks before a widespread launch. This shift coincides with a rise in AI content, driven by recent video-generation tools.
AI Proliferation Online
It has been noted that almost one in 10 of the fastest-growing video streams on another major platform exclusively feature AI-generated videos. A significant portion of this output is classified as low-quality AI content, a term for poor-quality, mass-produced content that is frequently illogical or surreal.
Based on user feedback that many people enjoy content produced via AI tools, ranging from computer-generated images to educational videos, and we aim to offer the community the ability to adjust the amount of that, according to their own choices,” commented a platform representative.
Volume and Proportions
The service announced that there are currently over a billion videos on its network labeled as AI-generated. In total, over 100 m media items are submitted to the service each day, making AI content a minor percentage of its overall inventory.
Customizing Your Feed
Viewers will be capable of decrease or raise the volume of AI-generated videos they see by opening the topic control setting in the platform and picking AI-made media. Further subjects that are already be controlled under the setting encompass politics, style, beauty, and choreography.
Platform Guidelines
The platform’s policies mandate users to identify “realistic” AI-generated content, and it forbids malicious fake videos of celebrities or crisis events. Any realistic AI video that is unmarked can be taken down under its community policies.
Additionally, the platform will from now on add an “AI-made” tag to content created with its built-in AI features, or flagged by an collaborative effort for spotting artificial media. This measure is aimed to help prevent users from trying to circumvent the tagging system.
Responsible AI Funding
The company is additionally launching a two million dollar AI literacy fund for experts and institutions to develop informative material about ethical AI use. This project will assist charitable organizations specializing in training programming and robotics.
Content Safety Approach
TikTok has justified its moderation strategy, during controversy over intentions to lay off numerous content moderators in Britain. TikTok is planning to cut a significant number of roles in its trust and safety division in the UK capital, with trade unions and digital protection specialists raising concerns that staff are being displaced by automated systems.
A trust and safety lead explained that people-led review would still have a role, but artificial intelligence can safeguard staff by eliminating the most distressing content ahead of it is viewed by humans. TikTok reported a significant reduction in explicit and harmful content seen by safety staff over the last 12 months due to reliance on its machine learning processes.
It is vital to combine people and machines to keep the platform safe,” she said. “We’ll have humans as involved in the system, but we further consider it’s very important to reduce exposure to unsafe media as rapidly, which is the area in which a lot of the machine support is really helping us process content quickly.”
